Businesses with 50+ reviews get 4x more clicks than businesses with fewer reviews. Reviews are both a ranking factor and a trust signal.
Reviews as Ranking Factor
Google uses review quantity, quality, and recency as ranking signals. More recent reviews carry more weight. A steady stream of new reviews signals an active, trustworthy business.
Reviews as Trust Signals
88% of consumers trust online reviews as much as personal recommendations. Your reviews are often the deciding factor between you and a competitor.
Getting More Reviews
Ask every satisfied customer. Make it easy — send a direct link to your review page. Follow up with customers who say they'll leave a review. Respond to every review to show you care.