Local SEO is the process of optimizing your online presence to rank higher in local search results. When someone searches for "plumber near me" or "best restaurant in Ocean Springs," local SEO determines who shows up first.
Why Local SEO Matters
72% of consumers who search for a local business visit a store within 5 miles. The Google Maps 3-pack gets 60-70% of all local search clicks. If you're not ranking locally, you're losing customers to competitors who are.
Key Local SEO Factors
Google uses three main factors for local rankings: relevance (does your business match what the searcher wants?), distance (how close are you to the searcher?), and prominence (how well-known and trusted is your business online?).
Getting Started
Start with your Google Business Profile. Claim it, verify it, and fill out every field completely. Add photos, respond to reviews, and post weekly updates. This single step can dramatically improve your local visibility.