NAP stands for Name, Address, and Phone number. Inconsistent NAP across the web confuses Google and hurts your local rankings.
What is NAP?
Your NAP is your business name, physical address, and phone number. These three pieces of information must be exactly the same everywhere your business appears online.
Why Consistency Matters
Google uses NAP consistency to verify your business is legitimate. Inconsistencies — different phone formats, old addresses, misspellings — create doubt and hurt your rankings.
How to Fix It
Audit your NAP across all directories, social profiles, and your website. Use the exact same format everywhere. Common culprits: old addresses, (228) vs 228-, Inc. vs Incorporated.