Your Google Business Profile is the foundation of local SEO. A fully optimized GBP can outperform businesses with bigger marketing budgets.
Categories & Services
Add up to 5 business categories and 20-30 services. Most businesses only have 1 category and a handful of services — this is a huge missed opportunity. Use all available fields.
Photos & Posts
Upload at least 50-100 photos. Post weekly updates about your services, promotions, or industry news. Active profiles rank higher than dormant ones.
Reviews
Reviews are a major ranking factor. Ask every happy customer for a review. Respond to every review — positive or negative — within 24 hours.